Tuesday, April 14, 2009
...Sometimes good.
Anyway, the companies that I'll be meeting with are:
BzzAgent-A Word-of-Mouth marketing agency, where everyday people can sign up to try out a product and spread "buzz" or word of mouth opinion to their friends and families.
Racepoint Group-A PR company that specializes digital media relations, or the interactions of firms with consumers in the online space.
Opinion Dynamics Corporation-A market research firm with an ear in many different industries, who also handles polling for Fox News and political opinion research.
I have to say, though, that none of these interviews would be possible without the help and keen eye of my sister, Stephanie. She works in the analytics department of a major marketing firm, and has helped me make some inroads and contacts in the industry. As we're so fond of saying here at Bentley, it's not what you know, it's who you know.
Steph has a tremendous penchant for proofreading and a love for helping others. She's currently a mentor for YearUp and is a writing coach for the Posse Foundation. Check these places out if you need some help or if you're looking for some great places to volunteer.
Saturday, April 11, 2009
All life is sales
After I wrote my post on luck last week, I made the realization that I could be doing a lot more to help improve my own luck through confidence, and that I should practice a little bit more of what I preach. After all, my hatred for hypocrisy knows no bounds, and what good is social philosophy if you don't put it into practice?
Anyway, being a college junior trying to get an internship in this economy had put me into a bit of a rut. It was like suddenly being back in high school, waiting for my college acceptance (or rejection) letters to come through. I had almost gone crazy then, and I could tell I was heading down that road again. I'm the type of person where if I don't like the way things are going, I find a way to change them in any way possible, and I hated the thought that my internship decisions seemed out of my hands. Two internship rejections later, I felt the impetus for change hit me like a sack of overpriced textbooks.
Selling yourself (not in that way):
So when Mandy (who made our lovely logo) called and wanted to hit up a seminar entitled "Recession-proofing your Job Search" presented by Eric Barron Live (who you can find online here: http://www.ericbarronlive.com/), I jumped at the chance, especially when I found out they were raffling off Sox tickets for the next day's game. I may be just a wee bit obsessed, but whatever, it was another reason to go. I'm glad I did, because his philosophy mirrored so much of what I had written on luck the week before I was sure he had to be a reader (I flatter myself WAY too much).
I'm not going to repeat all of what he said, but he made a few points that really stuck with me. Even in the recession, he said, people are always hiring, always looking to upgrade. It all comes down to how well we can demonstrate our key attributes as benefits to the company. Content, he said, is not as important as presentation. He rammed home the necessity to turn your skills into stories of your accomplishments, and turn those into ways you can benefit the company. If you can make them enthusiastic about your potential contributions, you win.
Sometimes lucky, mostly just good:
This sort of self-responsible view of the application process made me think of last week's post. Here, if you are confident in how you present yourself, you are leaving less and less to "chance" and more in your (confidently capable) hands. Here, you're making it happen, and if you have confidence in yourself, you will succeed.
P.S. Anyone struggling in their job search should definitely check out Eric Barron. He's got a very high energy and involved approach to showing you how everything you know about getting a job is wrong, and how to fix it.
Monday, April 6, 2009
WE HAVE A LOGO!!!!
If anyone needs any graphic design work done, contact me and I'll put you in touch with her. Trust me, she's got skills.
Keep your eyes open for the next Dash!
Sunday, April 5, 2009
Quick note...
Cheers!
Friday, April 3, 2009
In my experience, there's no such thing...
With our society facing such dire straits at the moment, I've decided to make this first Dash about luck and fortune, and about how our attitude influences both. Just in a bit of disclaimer, my observations and assumptions are in no way empirical, but are rather based on my own experiences, opinions, and the twisted wanderings of my mind, and are in no way meant to be considered conclusive proof or evidence of any one viewpoint and should not be internalized by anyone.
Without further ado...
Lucky!
We all know those people: The ones who seem to have success and opportunity plopped right into their laps. They're lucky. They turn the corner and find that $50 bill on the ground, or find the perfect job in just one try, or step out into the street and inadvertently take a bullet for the President, become a famous hero and live life in fortune and fame until all eternity...
Ok, extreme example, but we all know them. They're the "lucky" ones. Good things always happen to them, and we all want to be that guy.
In contrast, we all also know those other people, who despite their best efforts and their hardest work, can't seem to score a win, who are, as the British are so fond of saying, "Unlucky." Their $50 bill drops out of their pocket while they're going to pay their power bill, they get just barely edged out of a job that they're perfectly qualified for by someone who is just slightly that much better of a fit, or they find a man about to assassinate the President, try to stop him, and end up getting arrested for it, living the rest of their lives in despair and misery.
Once more, an extreme example, but there are some people who just seem to have the worst luck. Things never seem to quite work out for them. In between those two extremes are the normal people, whose lives can swing from one pole to the other like a teeter-totter.
So, what causes this apparent inequity of luck? Why do some people seem to have so much more than others? In one way or another, man has tried to answer this question time and time again across the ages. Theologians argue that the most pious among us are the lucky ones, for surely God smiles down upon their endeavors, while the unlucky are the sinners, or the ones God is testing to determine the sincerity of their faith. Spiritualists will argue the existence of karma, and how good deeds and bad deeds will eventually return to us in one form or another. The superstitious will speak of lucky charms, positive energy, and taboo activities ("Don't say 'no-hitter', man! Now he'll never get one!"). Others still argue that luck is all about affirmation, that positive thinking will see returns in everyday life, while pessimistic thinking will cast the world in an upsetting light, making every event a tragedy.
With all these theories, and countless more that I'm omitting (I'm sorry, Pastafarians, but I just don't have the time or inclination to look up your views), we ask the perennial question: Which one is right? Should I go around praying all day, or is a good turn enough? Should I carry around a rabbit's foot, or is just thinking of sunshine and puppies going to improve my odds of getting lucky? As with most things in life, they are all right, and they are all wrong. There is no one correct model.
Of course, you wouldn't be here if you were to just accept that answer, and just saying "It's complicated" is a cop-out (listen up, Facebook). So, what is luck all about?
In my mind, all of the above share one common trait: Confidence. Don't believe me? Take a moment to visualize the luckiest person you know, and right next to them the unluckiest. Take as long as you like, I'm not going anywhere.
...
Ready? No? Ok, a couple of more seconds.
...
So what do they look like? In my mind, The Lucky are standing upright, wearing a smile and wear clothes that make them stand out. Their eyes are full of energy, and they have no problem going up and talking to you about just about anything in a clear and exciting manner. They're happy, unafraid, and they want to make you feel the same way.
The Unlucky, on the other hand, keep their heads down and shoulders hunched, as though walking with a heavy weight on their backs (a physical manifestation of their psychological state, perhaps?). They wear a persistent preoccupied frown, like their thoughts are miles away, focused on more pressing issues. They're wearing dark and unobtrusive clothing and look like they want to slip away and be out of the spotlight. They mumble when they talk, and see any interaction as another potential relationship to screw up. They're tremendously unsure of themselves, and their efforts to avoid conversation show.
I don't know about you, but my reaction to each person is very different. Subconsciously, we read the body language and appearance of others and make judgments about them before we even meet them. The Lucky exude confidence and are very open: you want to talk to them and you're happy that they want to talk to you, and so the conversation goes well. The Unlucky, however, are very closed and standoffish, even if they don't mean to be. This is off-putting, and the conversation is uncomfortable, which makes the unlucky person feel even worse, perpetuating the cycle.
Of course, this is just my experience, and I could be missing the mark completely, but to me this is a perfect example of how confidence plays on the psyche, making us feel lucky or unlucky. On a more macro scale, our level of confidence determines how we react to encounters and situations.
Let's take another, more concrete example: Both a Lucky person and an Unlucky person can't find their phone (the lucky aren't perfect, they lose stuff too). So what does a Lucky do? Sure, it's aggravating and inconvenient, but they know it must be around somewhere, and they look for it and find it ("Phew, lucky I found my phone!"), and the perception of good fortune continues. On the other hand, an Unlucky panics. "It has to be around somewhere! I can't have lost it!" they say, expressing doubt that the phone is even findable by verbally affirming to themselves that it is. They see this event as yet another item in a long string of unfortunate events ("Why does this stuff always happen to me?"), and the perception of misfortune continues. This is reflective of a process most of us call "streaking."
Not like that, nutball, put your clothes back on! The internet doesn't want to see any more of that.
I mean what are called "lucky streaks" or "unlucky streaks", which, to me, are a series of events who’s positive or negative outcome depend entirely on the attitude of the participant. If a person experiences a chain of events that they perceive as positive, then they are on a lucky streak. If that same set of events is construed as negative, however, it is considered to be an unlucky streak. In my mind, it depends largely on your perception of your ability to cope with these events. If you're confident, you know you can adapt to a situation, then usually you do. Confident people see every problem as an opportunity in disguise. If you lack confidence, however, you may doubt your ability to get through a situation. As a result, failure becomes that much larger of a possibility, which can cause a further loss of confidence etc.
In the end, since we all want to be confident, lucky people, how do we go about increasing our confidence. This answer is sort of a cop-out, but by doing anything that makes you feel more confident and sure of yourself, you will put yourself in a confident frame of mind for tackling challenges that you are less certain of. To use the examples way the hell back up there, if praying to God makes you feel more confident, you will feel more confident. If believing in Karma and good turns, or rabbit's feet, or in the power of positive thinking raises your confidence level, then you will feel more confident and respond to challenges better.
After reading all of this, you probably get the sense that I believe that you create your own luck. I do, wholeheartedly and absolutely, but that doesn't mean that I don't believe that truly unfortunate or lucky things don't happen to people, or that things don't happen for a reason. But issues of fate and self-determination are topics for another post, and don't think that just because I don't believe in superstition's impact on luck that I'm not going to sit in the same position all throughout a Red Sox game in hopes that my positive energy continues a hitting streak. Hey, as long as it boosts confidence...
P.S. Did I completely miss the mark, leave out or not address a crucial argument, or am I just completely insane? Don't let me get away with it! Reply to this post and leave your own thoughts! Remember, the internet is counting on you!
Wednesday, April 1, 2009
Spin Cycle
It's not that I think that my thoughts are so profound that it is my duty share my opinions with the world. Quite the opposite, really. I'm just an American college student, what could I possibly know about the real world?
That doesn't stop me from thinking about it, though, and that's the real reason that I'm blogging. The world, the universe, people and the way they think and interact fascinates me, and at the end of the day I end up with a whole lot of questions. If you take one thing away from reading, it should be that, at all times, you should be asking questions. And I'm not even a philosophy major...
So, why Spin-Dash? Truth is, I thought of the name Spin-Dash when I was sitting in the library with a half-finished cover letter in front of me, comparing my mind to a washing machine on the spin cycle. It's contents get pushed to the side (too much daydreaming gets in the way of schoolwork, thanks middle school for teaching me that one!), and you have to peel them apart from one another to make sense of what's in there. Since I figured a blog titled Spin Cycle would delude people into thinking I was offering laundry tips, I thought Spin-Dash would be a more appropriate title, since you're taking a quick Dash through the thoughts that have Spun out of my mind. And please don't ask me for laundry advice. My clothes always come out wrinkled and a half-size too small.
My growing collection of belly-shirts aside, I decided to start blogging because I like questions, and I like answers that make sense. I don't like to just accept things as the way they are, I want to know why, and I hate it when people tell me they don't care or don't want to think about it. Like Socrates said, "A life unexamined is not worth living." (thanks to the Plotts for teaching me that one). We live in an extremely interesting time, folks. More and more, our world is connected and we all depend on each other. I just think it's cool to take a look at how and why.
So, if thinking about the way the world works isn't quite your cup of tea, or is a little too much to think about right now, I won't blame you if you close the browser window. Understanding how the pieces come together is a daunting task, and if it's a little too much (or much too much) to think about right now, that's fine. I'll be here if you come back.
However, if you do want to ask some questions and try to figure out some answers with me, I hope you stick around. Like I said, understanding the way the world works is a tall order, and I don't even begin to pretend I know how or that I can ever figure it out, but that doesn't mean we can't begin to try. You might want to pack some aspirin, though, just in case.
Welcome to Spin-Dash, everyone.